Koeberg Road, Durbanville – Busy during working hours
This billboard faces traffic on Koeberg Road in Durbanville, coming from the High School and town centre going towards Brackenfell and the Durbanville Medi-Clinic. Traffic also heads into the residential areas above Wellington Road, the main road through the central Durbanville CBD.
This site is viewed by morning and afternoon peak-hour traffic travelling on Koeberg Road, in the direction of the Bergsig and Skoongesig residential areas of Durbanville. Traffic is slow-moving, with increased traffic volumes in the afternoons from 16:00 – 19:00.
Audience / Demographic
- Mid to high income residential owners living in Durbanville.
- The route is frequented by businessmen as well as housewives between shops, schools, entertainment and home.
- This is a prominent thoroughfare used by inhabitants of the Bergsig and Skoongesig residential areas and Philadelphia.