Melkbosstrand – Otto du Plessis Drive towards the R27 – Busy during peak hours
The billboard is on the driver’s left when travelling from 6th Ave and Bloubergstrand heading towards the R27 / West Coast Road and Duynefontein. This billboard is highly visible to the Melkbosstrand community due to its central location in the village. It is a double-sided structure facing Otto du Plessis Drive.
To the north of the billboard is the R27 / West Coast Road intersection, Van Riebeeck Strand, Duynefontein and Koeberg Power Station; to the south of the billboard is the Pick & Pay Shopping Centre, 6th Avenue business clusters, Atlantic Beach Golf Estate and Bloubergstrand.
The site is passed regularly by the local community, as well as by visitors to the village, with increased exposure during windy summer months as visitors frequent the beaches. It is located between well known international kite- and wind-surfing beaches.
This site is viewed mostly by morning and afternoon peak-hour traffic travelling on Otto du Plessis Drive, travelling north in the direction of the West Coast Road R27, N7 and Duynefontein.
Traffic is slow-moving, busy all hours, on the My-Citi bus lane, with increased traffic volumes in the mornings between 07:30 and 09:00 and in the afternoons from 16:00 – 19:00.
Audience / Demographic
- Mid to high income residential owners living in Melkbosstrand, which includes a prime golf estate, high-end residential areas along the coastline and the middle income residential area of Van Riebeekstrand.
- It is next to Melkbosstrand High School and the MyCiti Bus Terminal.
- The route is frequented by housewives between shops, schools, entertainment and home, as well as people taking and fetching children from school. The viewing audience also includes the working residents of Duynefontein and Melkbosstrand commuting to work.
- This is a prominent ‘beach road’ used by the inhabitants of the West Coast and Cape Town, en route to the beaches along the West Coast.