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The advertising space is shared by 3 advertisers, rotating to display each ad consecutively.

  • The benefit of the prismatic movement of the billboard drawing the eye, means that your ad will never become wallpaper and will always be noticed by passing traffic.
  • The billboard is mechanical and well-maintained.

Paarl – Berg Boulevard – Morning and afternoon peak hour

This billboard is situated on the La Rochelle Sport Field and is double-sided, with advertising space on either side of the billboard. High volumes of traffic use this route to enter and exit the Paarl CBD. Berg Boulevard is one of 2 main feeder routes linking businesses, schools, industry and residential nodes in Paarl to the N1 Highway as well as Franschhoek. There is slow-moving traffic during all hours.

Audience / Demographic

Paarl is known as a ‘school town’ with a high density of primary and high schools. The billboard is situated on a high school’s hockey field and a high percentage of the viewing audience are parents and scholars as well as commuters between the CBD, residential and industrial areas, including employees, employers, business owners and shoppers.

 
Specifications for site reference: Paarl
Size 3m high x 6m wide
Structure Tri-vision displaying 3 consecutive ads
Illumination External
GPS -33.733383S 18.970009E
Traffic Count
 
 
In excess of 15 000+ vehicles one-way per day.
Double-lane carriageway in a 60km per hour zone between traffic lights.
LSM 4 – 10
Rate R6 500 per month excluding VAT
Additional Costs
 
Once-off production and flighting artwork cost:
R3 900 excluding VAT