The advertising space is shared by 3 advertisers, rotating to display each ad consecutively.
- The benefit of the prismatic movement of the billboard drawing the eye, means that your ad will never become wallpaper and will always be noticed by passing traffic.
- The billboard is mechanical and well-maintained.
Marine Drive – Milnerton to Cape Town – Morning peak hour
This is a landmark billboard in Milnerton on Marine Drive. It is viewed by all traffic from the residential Western Seaboard heading towards the Cape Town CBD, the N1 Highway and the Southern Suburbs. It is situated at the Woodbridge Primary School just before the Boundary Road intersection. Marine Drive carries morning peak-hour traffic for extended hours (06h00 to 10h00), being one of the busiest main arterial routes in the Western Cape, on the MyCiti bus lane. Exposure is to the mid- to higher LSM audience.
Audience / Demographic
Mid- to higher income business owners, employees and employers living on the Western Seaboard from Milnerton to Melkbosstrand, which includes 2 prime golf estates; high-end residential areas along the coastline; and middle income residential areas in greater Milnerton and Table View. There is also exposure to inhabitants of Sunningdale and Parklands, which are developing residential nodes on the Western Seaboard.
This route is also frequented by housewives between shops, schools, entertainment and home.
This is a prominent ‘beach road’ used by inhabitants of the Western Sea Board and West Coast, en route to Cape Town and the Southern Suburbs.
Specifications for site reference: Woodbridge | |
Size | 3m high x 6m wide |
Structure | Tri-vision displaying 3 consecutive ads |
Illumination | External |
GPS | -33.889049S 18.488832E |
Traffic Count |
In excess of 50 000+ vehicles one-way per day. Double-lane carriageway in a 60km per hour zone between traffic lights. |
LSM | 6 – 10 |
Rate | R9 900 per month excluding VAT |
Additional Costs |
Once-off production and flighting artwork cost: R3 900 excluding VAT |