Paarl – Berg Boulevard to the N1 Highway – Afternoon peak-hour
This billboard is situated on the La Rochelle Sport Field, facing traffic on Berg Boulevard in Paarl, one block away from the CBD.
The billboard is viewed by traffic on travelling from the Paarl CBD and public transport nodes, heading towards the N1 Highway and industrial areas.
This is one of the 2 main feeder routes linking businesses, schools, industry and residential nodes in Paarl and is also frequented by visitors to Paarl. There is slow-moving traffic during all hours.
Audience / Demographic
- Paarl is known as a ‘school town’, having a high density of primary and high schools. The billboard is situated on the high school’s hockey field.
- A high percentage of viewing audience will be parents and scholars.
- Another important viewing audience will be commuters between the CBD, residential and industrial areas, including employees, employers, business owners and shoppers.