Durban Road, Durbanville – towards the N1 Highway – Morning peak-hour; all day
The billboard is viewed by traffic on Durban Road travelling from Durbanville, heading towards the N1 Highway and Tygervalley, as it exits the Durbanville CBD at the point where Durbanville Main Road becomes Durban Road. It is at the intersection of Durban Road and Church Street, opposite the Palm Grove Centre.
This the main feeder route linking Durbanville to the N1 and Tygervalley Shopping Node.
Audience / Demographic
- Durbanville is one of the high LSM areas.
- The billboard is situated on the Primary School’s premises.
- A high percentage of viewing will be by Durbanville residents heading towards the N1 Highway.
- An important viewing audience will be commuters between the Durbanville CBD, residential and commercial areas, including employees, employers, business owners and shoppers.