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Marine Drive – Cape Town to Milnerton – Afternoon peak hour

This site is viewed by afternoon peak-hour traffic homeward bound on Marine Drive as they enter Milnerton coming from Cape Town CBD, the N1 Highway and the Southern Suburbs.

The traffic is slow-moving, busy all hours, on the MyCiti bus lane, having increased traffic volumes in the afternoons from 16:00 – 18:00.

Audience / Demographic

  • Mid- to higher income business owners, employees and employers living in the Western Seaboard from Milnerton to Melkbosstrand, which includes 2 prime golf estates, high-end residential areas along the coastline and middle income residential areas in greater Milnerton and Table View.
  • There is also exposure to inhabitants of Sunningdale and Parklands, developing residential nodes on the Western Seaboard.
  • The route is also frequented by housewives between shops, schools, entertainment and home.
  • This is a prominent ‘beach road’ used by inhabitants of the Southern Suburbs and Cape Town en route to the beaches along the West Coast.
 
Specifications for site reference: Wood 2S
Size 3m high x 6m wide
Structure Static
Illumination External
GPS -33.889049S 18.488832E
Traffic Count
 
 
Double Lane Carriageway in a 60 km per hour zone between traffic lights.
Traffic count in excess of 30 000 vehicles one-way per day.
LSM 6 – 10
Rate R28 000- per month excluding VAT
Additional Costs Rate includes production and flighting cost of artwork.