The advertising space is shared by 3 advertisers, rotating to display each ad consecutively.
- The benefit of the prismatic movement of the billboard drawing the eye, means that your ad will never become wallpaper and will always be noticed by passing traffic.
- The billboard is mechanical and well-maintained.
Paarl – Berg Boulevard – Morning and afternoon peak hour
This billboard is situated on the La Rochelle Sport Field and is double-sided, with advertising space on either side of the billboard. High volumes of traffic use this route to enter and exit the Paarl CBD. Berg Boulevard is one of 2 main feeder routes linking businesses, schools, industry and residential nodes in Paarl to the N1 Highway as well as Franschhoek. There is slow-moving traffic during all hours.
Audience / Demographic
Paarl is known as a ‘school town’ with a high density of primary and high schools. The billboard is situated on a high school’s hockey field and a high percentage of the viewing audience are parents and scholars as well as commuters between the CBD, residential and industrial areas, including employees, employers, business owners and shoppers.