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Paarl – Berg Boulevard to the N1 Highway – Afternoon peak-hour

This billboard is situated on the La Rochelle Sport Field, facing traffic on Berg Boulevard in Paarl, one block away from the CBD.

The billboard is viewed by traffic on travelling from the Paarl CBD and public transport nodes, heading towards the N1 Highway and industrial areas.
This is one of the 2 main feeder routes linking businesses, schools, industry and residential nodes in Paarl and is also frequented by visitors to Paarl. There is slow-moving traffic during all hours.

Audience / Demographic

  • Paarl is known as a ‘school town’, having a high density of primary and high schools. The billboard is situated on the high school’s hockey field.
  • A high percentage of viewing audience will be parents and scholars.
  • Another important viewing audience will be commuters between the CBD, residential and industrial areas, including employees, employers, business owners and shoppers.
Specifications for site reference: Paarl 2S
Size 3m high x 6m wide
Structure Static
Illumination External
GPS -33.733383S 18.970009E
Traffic Count
Double lane carriageway in a 60 km per hour zone between traffic lights.
Traffic count in excess of 15 000 vehicles one-way per day.
LSM 4 – 10
Rate R28 000- per month excluding VAT
Additional Costs Rate includes production and flighting cost of artwork.